Who’s Who- The Startup List (1st edition)
The most difficult part of media relations is knowing who to reach out to. The most annoying part of PR (for the journalist) are those people that don’t do their research and reach out to the right reporters. So we, at The Silver Telegram, decided to do some of the legwork for you in our Who’s Who series and will be posting key industry reporters every Monday.
This week, TST put together our list of 10 startup reporters (1st list of many) you should reach out to. Note that even if they are a “startup” reporter, they may cover a specific type of startup (ie. Sean O’Kane covers transportation startups). In addition, there may be several reporters at the same outlet that report on startups as well.
Make sure you have done some research on their areas of interest, previous articles and even check out their twitter profiles before reaching out. For some tips on how to make the most of your outreach, take a look at our blog post “Pitching Journalists: 5 Tips to remember” before you send your pitch. Happy Pitching and good luck.
Barron’s, Jon Swartz
Senior Reporter, Barron’s, S.F. Giants fan, former resident of London and Athens, Ga., and devotee of Saul Bellow. Covers more than startups.
- Check out (and add) his Twitter profile here: https://twitter.com/jswartz
- He often posts what he’s working on LinkedIn here: https://www.linkedin.com/in/jonswartz/
- Email him here: [email protected]
Bloomberg, Anne VanderMey
Anne covers tech and startups editing at Bloomberg. She was previously a senior editor at Fortune magazine.
- Check out (and add) her Twitter profile here: https://twitter.com/vandermey
- Email her here: [email protected]
Business Insider, Mara Leighton
Mara Leighton is a Commerce Reporter at @BusinessInsider specializing in startups, sustainability, and businesses with a positive impact.
- Check out (and add) her Twitter profile here: https://twitter.com/MaraLeighton
- Email her here: [email protected]
CNBC, Lora Kolodny
Lora used to write for Techcrunch, now writes “What’s next in tech.” VC, startups, the future.
- Check out (and add) her Twitter profile here: https://twitter.com/lorakolodny
- Email her here: [email protected]
Crunchbase (by Techcrunch) News, Gene Teare
Gene is focused on covering women in venture, tech, & startup funding.
- Check out (and add) her Twitter profile here: https://twitter.com/geneteare
- Email her here: [email protected]
Geekwire, Taylor Soper
Taylor is a startup reporter covering Pacific Northwest tech and startups
- Check out (and add) him Twitter profile here: https://twitter.com/Taylor_Soper
- Email him here: [email protected]
Inc., Will Yackowicz
Will is a staff writer and podcaster for Inc.com covering entrepreneurs and startups in cannabis, crypto, and cyber.
- Check out (and add) his Twitter profile here: https://twitter.com/WillYakowicz
- Email him here: [email protected]
The New York Times, Erin Griffith
Erin covers startups and venture capital for the New York Times.
- Check out (and add) her Twitter profile here: https://twitter.com/eringriffith
- Email her here: [email protected]
The Verge, Sean O’Kane
Sean is a transportation reporter at @Verge covering Auto startups, EVs, Tesla, and more.
- Check out (and add) his Twitter profile here: https://twitter.com/sokane1
- Email him here: [email protected]
Wall Street Journal, Eliot Brown
Eliot is a reporter for the Wall Street Journal covering startups and venture capital.
- Check out (and add) his Twitter profile here: https://twitter.com/eliotwb
- Email him here:[email protected]
No time to pitch or follow up? Schedule a free consultation to see how we can work together.
