Yes, it is already time for Holiday Gift Guides, despite how insanely early it seems to think about the holidays. However, your reason is purely professional at this point. Make sure you’re ready for Holiday Gift Guide season with these…

Today we are interviewing Interview with Jacob Crompton Schreiber on Why you should consider paid, earned, shared and owned media in your PR plan in a post-COVID era.   https://old.thesilvertelegram.com/wp-content/uploads/2020/09/TPRPP-Episode-36.mp3 Please enter your email to access the resources for this…

Is it a scam or worth the investment? Most people feel like influencers can add credibility to a brand, but this interview with Jim Malcolm may change your mind. Hear what you need to know before going into the murky…

There are many ways to do PR and when you don’t have news it may seem that you don’t have anything noteworthy to say. Hopefully you have customers that love you and if you do, why haven’t you leveraged them…

This podcast is geared towards our startup friends or anyone that is looking to start fundraising and acquire investors for their business. It’s not that easy to ask for funding, you have to be prepared to develop your business plan,…

Sometimes it’s challenging to navigate the news, media and even social media during volatile times like we are having in 2020. I think it would be remiss if we did not address how to be socially conscious and sensitive through…

 Content creation has become a big part of public relations programs over the past five years. Establishing yourself as an expert in the industry has become a critical way to develop the online profile for brands and executives. In this…

Crowdfunding is a complex space. First you have to determine whether rewards based crowdfunding or equity crowdfunding is the right place for you. In this podcast we dive in the Regulation (or equity) crowdfunding to give you quick insights on…

Many people say that the press release is no longer relevant, if you’ve heard my previous podcast on press releases you’ll know that while they are not dead, there has definitely been an evolution of the press release and how…

Do you want to increase your business revenue 10X?Are you exploring all your marketing options? I didn’t know about this very specific marketing method until I spoke with Ryan Cooper from Plural. Direct Response marketing isn’t for everyone, but it…

Crowdfunding is always an exciting endeavor. Over the last 9 years we have served more than 50 campaigns and raised more than $10 million dollars on Kickstarter, Indiegogo, Fundable, etc. Today, I share the 3 key elements of any successful…

There are a lot of parts to communicating with the public, but how can you communicate to them if they can’t find you. Today we’ll dive into the world of SEO for a quick primer on what you need to…

It’s a crazy time and any fundraising thoughts that you had in January have been long derailed by now. If you’re a startup looking for your first funds or even a more established startup that is extending its network, you…

Breaking through the noise of what’s happening in the news isn’t an easy feat. Its not just about who you know, its about relevance, timeliness and how it applies to the audience. Today’s episode is going to talk about trendspotting…

You have a brand or perhaps you want to build up your own personal brand. Times are changing quickly and you can provide content in a variety of ways.  What should people and brands do?. How do you generate content…

That’s right you don’t need a PR person to get in contact with the media. You just need a few hand investigative skills to get started and before you know you, you’ll be generating media lists with any target you’re…

Social influencers are tricky to navigate around. In today’s podcast we talk to friend and social media expert Laura Knapp on how to navigate the landscape of social influencers. Laura talks about how to select an influencer and what you…

Sometimes the articles you see in the paper or your favorite magazine look like news, but did you know that companies are able to place “sponsored” posts in your favorite spots that look just like editorial content? How do you…

Networking is an important part of business, no matter what stage you’re in, but even more so when you’re a startup looking to begin making your mark on the world. On the world’s current stage, networking is harder than ever.…

One of the most visible parts of the job for Public Relations professionals is working with the media and at The Silver Telegram, we focus quite a bit on media interviews and placements. It took us years as industry professionals…

You have an interview with a reporter. The question is are you ready for it? How we prepare for a reporter in the PR world is often how we prepare to pitch a reporter as well. Before you jump into…

 PR people, like in any specialized industry have special tools of the trade. Have you ever wondered how we get in touch with journalists so easily or can pull up information that seems like only a police investigator can find.…

In this episode we learn from expert marketer Mike Kim who covers the basics of influential writing following Mike’s BP3 framework that asks the questions: 1) What pisses you off? 2) What breaks your heart? 3) What’s the big problem…

Is crowdfunding the funding you need?

Branding is a tricky activity in any day and age, but as we enter a “new normal” and a market that is shifting constantly, brands are trying to figure out how and why to create a brand direction in this…

Measuring PR hasn’t always been a clear cut feat, to be honest it still isn’t but in this podcast we talk about ways to carve out and create some short-term measurements for your PR program to ensure that it is…

Have you ever wanted to get inside the brain of your favorite reporter? Well, we did! This candid interview with Techcrunch’s, Anthony Ha, takes you inside how a story is developed and created at one of the most coveted tech…

In today’s podcast I wanted to focus on industry and thought leadership because it has become a greater demand than before. In my earlier interview week with Dan Garraway of Wirewax, I also talked about the importance of digital media…

Creating video is great, but what’s the point?

5 ways to leverage PR during the Coronavirus…or any other world epidemic.

You've thought about doing a press release, but now you're ready to take the plunge. Or are you? Listen to this podcast to know what you need to know about crafting and publishing your next press release. Check on our…

Creating a PR launch strategy doesn’t have to be intimidating. In fact, it doesn’t really have to be all that complicated. Listen to this quick and easy podcast to learn the 5 basic keys to plan to launch a new…

The press kit, although it seems archaic, is like your company calling card for media. Learn what you need to put in your press kit, what should go in it, why you should have one and where you should host…

How, when and why you need a PR Strategy!