Social influencers are tricky to navigate around. In today’s podcast we talk to friend and social media expert Laura Knapp on how to navigate the landscape of social influencers. Laura talks about how to select an influencer and what you may expect working with one.
Laura Knapp
Co-Founder of Lex + Park
Today, Laura is the founder of Uplift Unlimited, a digital marketing consultancy, and co-founder of Lex + Park, an influencer marketing company that strategically aligns brands with influencers producing partnerships that drive value and impact.
Throughout her career, Laura has worked with brands big and small, including ATT, P&G, Tommy Hilfiger, Reebok, De Beers, ReadyOC, National Honey Board, Angies Boomchicka Pop and more.
In addition to her professional work, Laura has served on the Board of Directors for Social Media Club LA, was a developmental committee member for FIDM’s social media marketing curriculum and served as the on-camera digital marketing expert throughout the first season of TLC’s Global Beauty Masters.
Instagram.com/LexandPark
Instagram.com/LauraKnapp
Twitter.com/LauraKnapp
If you are a brand or agency interested in learning more or activating a digital marketing program, email [email protected].
If you’re an influencer looking for a management team that cares, email Laura at [email protected]
