Breaking through the noise of what’s happening in the news isn’t an easy feat. Its not just about who you know, its about relevance, timeliness and how it applies to the audience. Today’s episode is going to talk about trendspotting and breaking through the noise, which is always relevant but even more relevant right now because there is so much noise to break through if you’re trying to reach a top tier media outlet like Mashable.
Sasha usually covers the automotive/transportation industry, but when news like Pandemic wreaks havoc on the media landscape, its typically all hands on deck for staff reporters.
Sasha Lekach, transportation reporter at Mashable
Mashable, online news/digital media company
Sasha Lekach, a transportation reporter on Mashable’s tech team where she covers everything from self-
driving cars to ride-sharing to e-scooters.
Sasha is a transportation reporter at Mashable. She’s a San Francisco native who went to UC Davis and
later received her master’s from the UC Berkeley Graduate School of Journalism. She’s covered local and
breaking news in SF and spent time at the Chicago Tribune. Now she covers everything about tech and
getting around.
Social Media & LinkedIn: @sashajol
