I’ve worked with many startups that want to talk about news or tell me that they are going to an event in a similar time frame to major milestones or news. When I suggest that they take meetings at the…
Many people think that public relations is a glamorous profession with a bunch of people “spin” stories, networking and eating/drinking at fancy restaurants. While there may be publicists like that out there, in general we beg to differ. In our…
It’s not easy to grab people’s attention. It’s even harder to grab the attention of media targets that you want to get to write about you, your company or your product. A good place to start is the headline. Your…
If you’re not familiar with the PR environment then Startup PR can be challenging. Often times to avoid extra cost you may think you can do it yourself. Here’s a secret: You CAN do it yourself! The problem is knowing…
Almost every startup has enough passion about their company to feel like it’s one of the greatest innovations on the market and sometimes. When the company is your life, we’ve found that sometimes it’s hard for clients to see outside…
Do you ever wonder why no one is picking up your press release? It may not be that big of a mystery. While news about your company may be exciting, the positioning, messaging and real newsworthiness is very important to…
There are a lot of articles the outline what is needed for crowdfunding, but I find them to be very overarching and not specific enough. Crowdfunding is not what it used to be and it’s definitely not as easy as…
It costs money to make money - Nothing good ever came to anyone for free. This old adage stays true even in crowdfunding. Yes, you are trying to raise funds, but the higher your expectations are the more you need…
Do you feel like your brand is in a news drought? Many clients approach us with the intention of creating some kind of brand awareness in a time where they don’t actually have much to say as far as news.…
