In this episode we learn from expert marketer Mike Kim who covers the basics of influential writing following Mike’s BP3 framework that asks the questions:
1) What pisses you off?
2) What breaks your heart?
3) What’s the big problem that you are solving?
By asking what you hate, you are able to extract your true brand voice and what you are offering to your customers. Listen to this fun and insightful interview with Mike to reveal the secrets of writing persuasive copy in everything you write.
Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting. He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst.
For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and sipping a glass of Macallan 15 — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You.
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Website: www.mikekim.com
Instagram: @mikekimtv
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LinkedIn: https://www.linkedin.com/in/mikekimtv/
