5 Questions to The Perfect Headline
How do you stand out in the ocean of consumer tech content? When you have an announcement to make, how do you make sure people pay attention? Journalists get an average of 50 pitches a day, so the hard truth…
Read this blog to Avoid Common PR Mistakes
It’s easy to get excited when you’re planning your announcement or product launch to the media. And it’s even easier to think that PR works like an episode of Mad Men, where someone throws back a few shots of whiskey…
Successfully launch your tech product with these 5 easy PR Tips
Product launches are exciting! You’ve spent months - maybe even years - taking your product from concept to completion, and now it’s ready to share with the world. But before you hit the red button, there is one (or a…
5 Easy Ways To Jumpstart your 2019 PR Program
If you haven't already done your plan for 2019 because you were busy closing out 2018, we've got just the thing for you. Our New Year's gift to you are these five quick and (fairly) easy ways to jumpstart your…
Who’s Who – The AI Edition
Disclaimer - Despite the nature of this week’s Who’s Who, the TST team did NOT use AI to generate this list, so pay attention. This list was updated on 2/7/2020 Interested in reaching reporters that talk specifically about artificial intelligence?…
Who’s Who- The Startup List (1st edition)
The most difficult part of media relations is knowing who to reach out to. The most annoying part of PR (for the journalist) are those people that don’t do their research and reach out to the right reporters. So we,…
Your PR planning checklist for CES
It's that time of year again! Closing out the year with CES prep makes December one of our busier times of year. Anyone attending CES is probably in full swing for planning and finalizing logistics and getting ready for media…
Quick Tips: Getting into Holiday Gift Guides
Tis’ the season for Holiday Gift Guides. You may be wondering how products get into “Gifts for him” or “The best gifts under $50”, it isn’t easy and sometimes holiday gift guides are a product of a year’s worth of…
10 tactics to have in your PR arsenal
When you're crafting a smart PR program, it is important to mix up the tactics that you're working with. There are numerous ways to leverage creative tactics in PR. What tactics do you rely on when it comes to PR?…
Is crowdfunding right for me? 5 Things To Consider Before Getting Started
So you’re thinking of crowdfunding your next launch because you’ve seen it be successful for other products or “competitors”, but how do you know if crowdfunding is right for you? It is not going to work for everyone and…
