Sometimes it’s challenging to navigate the news, media and even social media during volatile times like we are having in 2020. I think it would be remiss if we did not address how to be socially conscious and sensitive through…
Do you want to increase your business revenue 10X?Are you exploring all your marketing options? I didn’t know about this very specific marketing method until I spoke with Ryan Cooper from Plural. Direct Response marketing isn’t for everyone, but it…
You have a brand or perhaps you want to build up your own personal brand. Times are changing quickly and you can provide content in a variety of ways. What should people and brands do?. How do you generate content…
In this episode we learn from expert marketer Mike Kim who covers the basics of influential writing following Mike’s BP3 framework that asks the questions: 1) What pisses you off? 2) What breaks your heart? 3) What’s the big problem…
Branding is a tricky activity in any day and age, but as we enter a “new normal” and a market that is shifting constantly, brands are trying to figure out how and why to create a brand direction in this…
Measuring PR hasn’t always been a clear cut feat, to be honest it still isn’t but in this podcast we talk about ways to carve out and create some short-term measurements for your PR program to ensure that it is…
You’ve always wanted to create videos for your brand, but it’s a big production to undertake. Brands are looking for news ways to engage with their customers to stay relevant during this unprecedented Pandemic. Tune in to our first expert…
Coronavirus has affected everything from networking to the way we work on a daily basis. While it is clearly a public health issue, since it relates to how we manage our daily lives it is bleeding into the way we…
Dozens of conferences and tradeshows are rapidly being canceled due to the concern for Coronavirus. Mobile World Congress was one of the first in tech to go, followed by the Game Developers Conference, Expo West, SXSW, Collision Conference, Green Energy…
Public relations has often been thought of as an elective part of the marketing process. It is clear in today’s noisy consumer environment that it is essential to pull together your communications program with a clear strategy. Listen to this…
