Yes, it is already time for Holiday Gift Guides, despite how insanely early it seems to think about the holidays. However, your reason is purely professional at this point. Make sure you’re ready for Holiday Gift Guide season with these…
Today we are interviewing Interview with Jacob Crompton Schreiber on Why you should consider paid, earned, shared and owned media in your PR plan in a post-COVID era.
It’s already that time of year when you have to start planning your holiday strategy. Any consumer product brand knows that holiday gift guides are a key to helping drive credibility and traffic to complement any digital marketing plan you…
Is it a scam or worth the investment? Most people feel like influencers can add credibility to a brand, but this interview with Jim Malcolm may change your mind. Hear what you need to know before going into the murky…
There are many ways to do PR and when you don’t have news it may seem that you don’t have anything noteworthy to say. Hopefully you have customers that love you and if you do, why haven’t you leveraged them…
I’ve been covering a lot around the basics of PR and I think this question of Press release versus media alert is one of those things where people can’t really tell the difference. While they seem really similar a press…
Many people say that the press release is no longer relevant, if you’ve heard my previous podcast on press releases you’ll know that while they are not dead, there has definitely been an evolution of the press release and how…
Crowdfunding is always an exciting endeavor. Over the last 9 years we have served more than 50 campaigns and raised more than $10 million dollars on Kickstarter, Indiegogo, Fundable, etc. Today, I share the 3 key elements of any successful…
Thought Leadership is a buzzword that’s floating around, but what does that really mean? In public relations programs over the past 5 years, thought leadership has played an essential role in elevating the profile of executives in their industry, which…
There are many small nuances to public relations, but probably the most famous is media outreach. PR and media outreach are like peanut butter and jelly. I’ve been called by 100’s of startups in my career now to get featured…
